B2 Film Festival

In 2019 we worked with Borderlines Film Festival on a brand-new film festival skewed towards younger audiences – B2 Film Festival.

Blending art forms and blurring formats, B2 offers a multisensory cinema experience that is fresh, interactive, appealing and accessible. It will take film out of the cinema auditorium and put it into unexpected places.

Eat Sleep Herefordshire

As well as being on the steering committee for the festival, we produced three very different film events as part of the programme.

Our first screening was at Hereford College of Arts, of the recently released documentary Kusama – Infinity which follows the rise of Japanese artist Yayoi Kusama – dubbed the Queen of Polka Dots – from humble beginnings to rivalling Andy Warhol to top-selling female artist in the world. Before the screening we mapped parts of the film on to white discs and created an installation the audience could walk through which celebrated the artists work. We promoted this screening by recreating a homage to Yayoi Kusama’s Obliteration Room at the College for students to interact with in advance of the screening.

Our second screening took place in The Atrium of Maylord Shopping Centre, where we screened the 2004 remake of the George A Romero classic Dawn of the Dead. The film is set in a shopping mall where the citizens of a town have gathered for protection from a horde of flesh-eating zombies. We invited local actors dressed as zombies to roam the shopping centre during the screening to add further tension to the atmosphere.

Our third screening was of another new release The Man from Mo’Wax about legendary underground DJ, music producer and global trip hop mogul James Lavelle, followed by a DJ set by Rich Thair of Red Snapper at the Powell Theatre in Church Street.