B2 Film Festival

In 2019 we worked with Borderlines Film Festival on a brand-new film festival skewed towards younger audiences – B2 Film Festival.

Blending art forms and blurring formats, B2 offers a multisensory cinema experience that is fresh, interactive, appealing and accessible. It will take film out of the cinema auditorium and put it into unexpected places.

Eat Sleep Herefordshire

As well as being on the steering committee for the festival, we produced three very different film events as part of the programme.

Our first screening was at Hereford College of Arts, of the recently released documentary Kusama – Infinity which follows the rise of Japanese artist Yayoi Kusama – dubbed the Queen of Polka Dots – from humble beginnings to rivalling Andy Warhol to top-selling female artist in the world. Before the screening we mapped parts of the film on to white discs and created an installation the audience could walk through which celebrated the artists work. We promoted this screening by recreating a homage to Yayoi Kusama’s Obliteration Room at the College for students to interact with in advance of the screening.

A room full of small dots is illuminated by a ultra violet light. The dots are placed on tables, chairs, sofas and walls.
In the centre an image of the artist Yayoi Kusama is projected. Either side is several round surfaces with video projections of the artists and her work.


Our second screening took place in The Atrium of Maylord Shopping Centre, where we screened the 2004 remake of the George A Romero classic Dawn of the Dead. The film is set in a shopping mall where the citizens of a town have gathered for protection from a horde of flesh-eating zombies. We invited local actors dressed as zombies to roam the shopping centre during the screening to add further tension to the atmosphere.

Someone is walking up a double escalator. The bottom of one of the escalators has hazard tape and barbed wire across it. There's a burnt corpse on the floor surrounded by hazard tape. A large projection screen has the title 'B2 Film Festival' projected on to it.
A crowd sit in a dark shopping mall staring at a large screen which has the title ' Dawn of the Dead' projected on to it

Our third screening was of another new release The Man from Mo’Wax about legendary underground DJ, music producer and global trip hop mogul James Lavelle, followed by a DJ set by Rich Thair of Red Snapper at the Powell Theatre in Church Street.

Rich Thair from Red Snapper stands in front of record decks with a projection screen behind him filled with texture, and red dots.
Nick from MASH cinema is in the foreground using a laptop to create visuals which appear behind him on a large screen. At the other end of a long table, Rich Thair from Red Snapper has headphones on and is touching a record deck.